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Responsive website design is a solution aimed at creating websites that provide easy navigation and viewing experiences on ALL digital devices,
​from smart phones and tablets, to desktop and traditional work stations. 

Not only is the viewing and navigation customized for whichever device is being used, the new Google algorithms will rank responsive websites higher on their results pages.

Another benefit, they'll be no need for 'pinching and pulling' at the screen to enlarge your web pages for easy viewing and navigation.