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" Right now, with social networks and     other tools on the Internet, all of these

500 million people have a way to say

what they're thinking and have their

voice be heard."

                            ~ Mark Zuckerberg, Facebook


Leverage2 and/or its clients own the intellectual property rights in the website and material on the website.  All these intellectual property rights are protected and reserved.

Social Media Marketing (SMM)

is a form of Internet marketing

that uses social networking

websites as a marketing tool. 

The goal of SMM is to produce

content that users will share with

their social network to help a company

increase their brand exposure and broaden

their customer reach. 

One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be acheived two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting activity through social media by updating statuses or tweets, or blog posts.

SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. 

Social Media Marketing